Colors and what they mean.

Red

Excitement, energy, passion, desire, movement, speed, strength, health, good fortune, vigor, power, heat, love, all things intense and passionate.
Negative: aggression, danger, fire, blood, war, violence, lust, stop, revolution, overwhelming and agitated.
Some Cultures :China - symbol of celebration and luck, used in many cultural ceremonies that range from funerals to weddings.

India - color of purity (used in wedding outfits).

United States - Christmas color when combined with green, Valentines Day when combined with pink, indicates stop (danger) at traffic lights.

Eastern cultures - signifies joy when combined with white.
Associations:Holiday: Yule (Christmas)

Planet: Mars

Day: Tuesday

Astrological: Scorpio
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Yellow

Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, cheerful, laughter gold, philosophy, caution, brightness, intelligence, knowledge, learning, concentration, persuasion, charm, confidence, creativity, happiness, organization and Spring time.
Negative: dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, criticism, laziness, or cynicism.*

Note: said that too much causes babies to cry and tempers to flare. Also, speeds up metabolism and creativity increases sales.
Some Cultures :Asia - sacred, imperial.Western cultures - joy, happiness.
Associations:Planet: MercuryDay: Wednesday

Astrological: Gemini, Leo
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Blue

Peace, tranquility, calm, devotion, sincerity, honor, steadfast, dependable, loyal, productive, stability, harmony, unity, trust, truth, confidence, spirituality, intuition, inspiration, conservatism, security, cleanliness, order, loyalty, sky, water, ice, coolness, technology, appetite suppressant, love, acceptance, patience, understanding, cooperation, comfort and loyalty.* Pale blue (baby blue) stands for an infant boy.

Negative: depression, obscenity, fear, coldness, and passivity.
Some Cultures :China - associated with immortality.Colombia - associated with soap..Hindus - the color of Krishna.Jews - holiness.Middle East - protective color.*

Note: Blue is often considered to be the safest global color.
Associations:Planets: Moon,Venus, Saturn, Jupiter

Days: Monday, Friday, Saturday, Thursday

Astrological: Libra, Sagittarius
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Orange

Balance, encouragement, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of attention, steadfastness, courage, confidence, friendliness, cheerfulness, warmth, excitement, energy fun times, plenty, kindness, adaptability, stimulation, attraction, happy energetic days and ambition.
Negative: Ignorance, inferiority, warning, danger, fire, sluggishness and superiority.
Some Cultures :Ireland - religious significance (Protestant).United States - inexpensive goods, Halloween (with black).
Associations:Holiday: CandlemasDeities: Brigid

Planets: Sun, Mars, MercuryDays: Sunday, Tuesday, Wednesday

Astrological:
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Green

Nature, environment, healthy, masculine, calming, good luck, prosperity, vitality, renewal, youth, vigor, spring, generosity, fertility, money, food, go, grass, hope, growth, charity, wealth, freshness, youth, soothing, sharing and responsiveness.

Negative: jealousy, inexperience, envy, misfortune, greed, constriction, guilt, and disorder.
Some Cultures :China - studies indicate this is not a good color choice for packaging, green hats mean a man's wife is cheating on him.France - studies indicate this is not a good color choice for packaging.India - the color of Islam.Ireland - religious significance (Catholic).Some tropical countries - associated with dangerUnited States - indicates go (safe) at traffic lights, environmental awareness, St. Patrick's Day, Christmas color (red and green).

Associations:Planets: VenusMercury

Days: Friday, WednesdayHolidays: Spring Equinox, Beltane

Astrological: Taurus
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Purple

Royalty, piety, sanctity, sentimentality, spirituality, nobility, ceremony, power, mysterious, transformation, wisdom, enlightenment, sophistication, respect and religion.
Negative: cruelty, tension, arrogance, mourning, bruised or foreboding.
Some Cultures :Western cultures - royalty.

Associations:Planet: Jupiter

Day: Thursday

Astrological: Sagittarius
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Gray

Security, reliability, balance, neutrality, intelligence, staid, modesty, practical, dignity, maturity, timeless, solid, conservative.
Negative: old age, sadness, boring, death, canceling, depression, and loss of direction.
Some

Cultures :
Associations:Planet: Moon

Day: MondayDeity: Athena

Astrological: Virgo
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Brown

Earth, hearth, home, outdoors, friendship, reliability, comfort, Earth, grounding, endurance, stability, simplicity and comfort.
Negative: mourning
Some Cultures :Colombia - discourages sales.
Associations:Planets: Moon (tan browns), Venus (all), Saturn (dark browns)

Days: Monday/ Friday/ Saturday

Deity: Gaia

Astrological: CapricornHoliday: Mabon
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White {this color is used since background color is white}Reverence, purity, simplicity, cleanliness, peace, truth, glory, cleansing, healing, protection, humility, precision, innocence, youth, birth, winter, snow, good, marriage (Western cultures), cold, clinical, sterile, the full moon, healing, peace, spiritual strength, exorcism, consecration, meditation, divination.
Negative: Blind, winter, unimaginative, surrender, cold, sterility, distant, death (Eastern cultures).
Some Cultures :Eastern cultures - mourning, death.Japan - white carnations signify death.United States - purity (used in weddings).China- it symbolizes age, autumn, death, misfortune, virginity and purity.
Associations:Planet: Moon

Day: Monday

Astrological: Cancer
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Black

Dramatic, classy, committed, serious, power, authority, sexuality, sophistication, formality, elegance, wealth, depth, style, absence of color, good technical color.
Negative: mystery, fear, evil, anonymity, unhappiness, sadness, remorse, anger, mourning, ignorance, coldness, unconscious, underground, satanic rituals, darkness, death (Western cultures).
Some Cultures :Western cultures - mourning, death.
Associations:Holiday: SamhainPlanet: Saturn

Day: Saturday

Deities: The Crone

Astrological: Scorpio & Capricorn
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Pink

Friendship, unconditional love, conviviality, affections, unselfish emotions, spiritual healing, emotional love.* pale pink stands for an infant girl.
Negative:
Some Culture:
Associations:Planet:Venus

Day: Friday
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Silver

Purity, the moon, treasure, values, female energy, the unconscious mind.
Negative:
Some Culture:
Associations:Day: Monday

Astrological: Gemini

Deity: Artemis and other Moon Goddesses
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Gold

The sun, male energy, wealth, financial wisdom, security, understanding, luck, conscious mind, attracting happiness, activity, intelligence.
Negative:
Some Culture:
Associations:Planet: Sun

Day: Sunday

Astrological: Leo

Deity: Apollo and other Sun Gods
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