The Entrepreneur

“SLS gently, almost surreptitiously, releases reading into people’s insatiable appetite for film songs, thus turning millions into lifelong readers.”




Brij KothariBrij Kothari serves as an Adjunct Professor at IIM Ahmedabad (IIM A) and is the Founder of PlanetRead. A student of Shri Aurobindo Ashram in Puducherry, Brij has a Masters in Physics from IIT Kanpur. He studied Communications (Masters) from Cornell University and was awarded a doctorate in education from the same University. After completing his dissertation on the conservation of indigenous knowledge of medicinal plants, he returned to India and joined as faculty at IIM Ahmedabad.

In 1996 while watching a Spanish film with his friends, Brij hit upon the SLS idea. As a student of Spanish, Brij wished that there could be subtitles in Spanish so that he could read along. SLS on song-based programs became his passion—both personal and professional. SLS won the World Bank’s Development Market Place Award in 2002 and the Tech Museum Award in Education in 2003.

Brij divides his time between PlanetRead India and PlanetRead USA. His wife, who is training to be a nurse, and three children live in the US.