People's car-- THE NANO

Tata Sons Chairman Ratan Tata stands alongside the Nano at its launch in Mumbai, Monday.Tata Motors launched its snub-nosed, US$2,000 Nano today in Mumbai, a vehicle meant to put car ownership within reach of millions of the world's poor. The Nano, starting at about 100,000 rupees ($1,980), is 10.2 feet (3.1 meters) long, has one windshield wiper, a 623cc rear engine, and a diminutive trunk, according to the company's Web site. Excited about the launch of the people's car, the Nano, Tata Group Chairman Ratan Tata today said the project was not conceived to satisfy his ego, nor was the Rs 1-lakh pricing a "gimmick"."I am very satisfied and excited about this launch today and Nano is not for my ego-trip...Certainly, not an ego-trip at all," Tata said at an editors meeting here

Tata Sons Chairman Ratan Tata, right, speaks at the launch of the Tata Nano in Mumbai.The following is the price list of Tata Nano variants in Delhi and Mumbai: Nano Standard - Non-AC (BS-III): Ex-showroom Delhi: Rs.123,360, Ex-showroom Mumbai: Rs.134,250; Nano CX - Solid Paint/AC (BS-III): Ex-showroom Delhi: Rs.148,360, Ex-showroom Mumbai: Rs.160,320; Nano CX - Metallic Paint/AC (BS-III): Ex-showroom Delhi: Rs.151,360, Ex-showroom Mumbai: Rs.163,320; Nano LX - Metallic Paint/AC (BS-III): Ex-showroom Delhi: Rs.172,360, Ex-showroom Mumbai: Rs.185,375.

Tata Sons Chairman, Ratan Tata poses alongside the Tata Nano. Tata said the endeavour was never to build the cheapest car but to provide an affordable form of transportation to the average Indian family. He, however, hastened to add that "we made a promise (of a Rs 1,00,000 car) and that we've kept the promise."

People look at the world's cheapest car, Tata Nano, displayed at a showroom in Kolkata. Since the Nano was first shown, the main production plant had to be moved from Singur in West Bengal following protests over acquisition of agricultural lands by the State Government for the setting up of Nano factory

The Nano booking forms would be available at all World of Titan showrooms across the country between April 4 and April 25, Titan Industries said in a statement. World of Titan network is the wristwatch retail chain of Titan Industries.